Question

Topic: Advertising/PR

How To Market A Premium Lingerie Brand In India

Posted by Anonymous on 1/13/2010 at 6:52 AM ET 250 Points
Given the slightly more reserved market in India, (though evolving)-- how can it best be tapped, in an appropriate manner to market a premium lingerie brand which hopes to secure the attention and loyalty of the younger demographics.
With India being one of the world's youngest countries with a median age of just above 25 and with 65% of the population being below 35, the potential is immense-- so what would be the key marketing tools/ approach that would help establish this premium brand as one that is seductive and youthful yet classy and sophisticated, while converting the desired demographic.

Would be very grateful for ideas & suggestions from a PR/ brand management perspective
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 1/13/2010 at 6:56 AM Author
    Thank you!
  • Posted on 1/13/2010 at 8:01 AM Author
    Thank you so much Phil--
    That was a very helpful perspective.
  • Posted by Jay Hamilton-Roth on 1/15/2010 at 6:31 AM Accepted
    Start with those that are likely to be early adopters of new perspectives: foreign students, students marrying abroad, entrepreneurs.
  • Posted by Future Focus on 1/21/2010 at 1:26 PM Moderator
    Please leave question open for a few more days as per author.
  • Posted on 1/27/2010 at 5:35 PM Author
    Marcus and Jay-- thank you so much for the great advise. Will definitely be taking it all into account while formulating our strategy

    Thanks again!
    Salut!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)