Question

Topic: Advertising/PR

Valentine's Day Promotion For Shopping Center

Posted by Anonymous on 1/13/2010 at 12:37 PM ET 125 Points
I am trying to think of a great marketing program regarding Valentine's Day. I have monies for a local radio buy but wanted something I could track with it, do you have any thoughts?
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RESPONSES

  • Posted by Gail@PUBLISIDE on 1/13/2010 at 11:24 PM Accepted
    If you want to track your marketing effort, include a code on the coupon or other promotional item you use to promote the event, and tally at the end.
  • Posted by marketbase on 1/15/2010 at 12:38 PM Accepted
    In keepingwith Gail@PUBLISIDE's suggestion,make the 'coupon' a heart shape (figuratively if need be) and donate a portion of all coupon sales to a local charity--"have a heart, give a heart" Gets you more bang for the buck--plus you're doing good in the community!


    jag
    MarketBase
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