Know-How Exchange : Advertising/PR

Thanks fore the response Phil.

It is more the theme and tagline which i would be interested in. So if you have any suggestions please fel free to share them.

Much Obliged,

PG

What benefit will a company get if they do health screening? I would build a theme around that.

You need to hire a creative team and approach this professionally.

Prepare a Creative Brief that lays out very clearly what the objective is, what the positioning benefit is, who the competition is, who (exactly) the target audience is, etc.

Then hire a copywriter/art director team to take that Creative Brief and make it come alive.

While you're at it, you might want to be more specific in defining your target audience. "HR Managers and Business Owners" is pretty broad. There are millions and millions of them. Can you limit yourself to one country or province or state? One city? Do you want large companies or small companies? Are some industries more likely to need/want what you're selling than others? Etc.

Hi Guys,

Thanks again for your responses. Rest assured that a detailed creative brief which details the objectives of the mailer and details teh specific target audience has been sent to a creative team.

I also thought it might be a good idea and a bit of fun to throw this out to forum to see what whacky and/or intelligent responses we can get. After all 2 heads are better than 1.

So again if anyone would like to submit an idea for a theme or tagline I would love to hear it.

Again many thanks for the responses to date.

PG

I like it!

Thanks Jay