Know-How Exchange : Advertising/PR

Dear Hello,

You could use sex.

You can call it romance and passion, but either way, it's all the same.

I know this sounds a little crass but basically, men want to get laid.
And in the vast majority of cases where perfume, jewelry, flowers and under ware are concerned and being peddled, the messages men love to see, hear, feel, and touch are based in and around rumpy-pumpy.

But seriously: You make men remember the woman they fell in love with, are in love with, and will always be in love with.

You make your message about deeply connected desire, friendship, passion, romance, and togetherness.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

I agree with Gary. In most cases it isn't the roses that will provide a benefit to them, but the impact the roses have on their loved one (and benefits they may gain from that impact).

You need to sell the real emotional benefit men will realize if/when they give their partner the roses -- not the number of them, or the color, or the collection of petals, stems and thorns. The appeal needs to be more of an end benefit or an end-end benefit.

How do men want to FEEL after they've given roses to their partner? How do they want their partner to feel? Go for that emotional pay-off and sell THAT, not roses.