Question

Topic: Advertising/PR

Help - Marketing And Renting A Retreat Center

Posted by Anonymous on 1/20/2010 at 8:33 AM ET 250 Points
Hi

I have the task of getting clients to rent a country property designed and built by an artist sculptor in Spain to people interested in nature, art and time to retreat.

I need help on more tools and ideas on getting potential clients and, very important, getting results.

These are the prerequisites I have been given to market the place :

- The exact name of the location can´t be published as one of the values of the place is the possibility it offers to retreat and enjoy getting away from your normal everyday life.

- Preferably clients from Scandinavia (Norway, Sweden, Finland), any tips? I´m finding it difficult to get into that market.

- Definitely people interested in nature, silence and retreat.

- It needs to be a wealthy person or group of people as the country property has 4 houses, 1 communal space plus garden and land.

- Long term rentals

- Real estate agencies are ok as long as they stick to the philosophy (no mention of location, people with the right profile) but I´m again finding it difficult to locate real estate agencies in Scandinavia that work with Spain.

My main working tool is internet as I currently work in the same village where the property is and it is a village in a mountain so I don´t have the possibility of attending events or making appointments in big cities.

This is what I´ve done so far:

- Created a blog with pictures (please see my profile if you would like to give feedback as I´m not sure I can post a link in the forum)

- Created a twitter and twitpic account, everyday we post a picture of the place with the reflection of the day.

- Created a facebook account and published an ad directed to Scandinavia.

- Published an online ad in a wellbeing magazine in Norway (Altnett)

- Published a printed ad in that same magazine

- Contacted an art magazine in Norway, in conversations to publish ad in printed magazine.

- Spoken with Norwegian cultural council in Spain to find out artists and writers associations in Norway.

- Advertised the property in property websites in different languages.

What else could we do? What would make you rent a property long term (minimum 6 months) in nature? How could we locate that type of client, a wealthy person or group of people interested in living in nature?

Many thanks,

Maria Jose from jabierans country property
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RESPONSES

  • Posted on 1/20/2010 at 9:48 AM Accepted
    You can post a link in this thread, as long as it is for the purpose of clarifying your question, providing relevant information, etc. (There is no link in your profile.)

    It sounds like you've taken a number of the right steps already. Have you also considered a search advertising campaign? It might be worth a highly targeted Adwords effort, with a restricted list of keywords.
  • Posted on 1/20/2010 at 10:51 AM Author
    Hi

    Thanks, the blog address is https://jabierans.blogspot.com, I would appreciate any comments to improve it or suggestions about the text (i.e: do you think it could lead clients to confusion? Are contact details visible enough?).

    I hadn´t thought about a search advertising campaign, it´s a good idea, I´ll enter keywords in Scandinavian languages.

    Many thanks,

    Mj
  • Posted by marketbase on 1/22/2010 at 2:22 PM Accepted
    If your country has an economic development commission/bureau, or a convention visitors' bureau, make sure to list the property there as they can be helpful sources for you.

    Also, getting to agents or agencies who support or promote celebrities is another avenue for direct contact; but sorry, not sure how to go about finding that info!


  • Posted on 1/25/2010 at 2:16 PM Author
    Hi

    Thank you, I have been trying to contact agencies who support of promote celebrities but I don´t really know the best way to get to them, many thanks for both replies.
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