Question

Topic: Advertising/PR

Promo Ideas To Boost Weekday Restaurant Sales

Posted by Anonymous on 1/30/2010 at 4:56 PM ET 125 Points
I'm looking for some new and innovative restaurant promo's to boost business. I run the sales and marketing department in a 4 star hotel (local population of 62,000) with 4 Food & Beverage departments. I am searching for some new and creative ways to stand out and be different from our competitors. One of our restaurants is a high end steak house, another is a buffet restaurant, thirdly, a lounge in the lobby and, fourth, a sports bar connected to a casino. Weekends aren't an issue, we need to make a splash on the weekdays, can you help?
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RESPONSES

  • Posted on 1/30/2010 at 8:45 PM Member
    My friend runs a Mom & Pop restaurant but she has a homey yet professional email template that she uses to send out the weekly specials. She words it in a very descriptive and friendly way so you want to run out and try the great dish of the week. At the very least it keeps you on their radar in a non-intrusive way.
    Kristen
  • Posted by Jay Hamilton-Roth on 1/31/2010 at 8:26 AM Accepted
    A couple of ideas:

    For your steakhouse, team up with local wineries. If people signup (with their credit card#) for the evening, they'll get unlimited free tastes, and then they'll get a free bottle of their favorite wine with dinner. That's a win-win for your restaurant & local winery.

    For the buffet - allow people to guess the exact weight of their food (the first time through the buffet). Exact guess = free meal.
  • Posted on 2/6/2010 at 8:39 PM Member
    I am the sales representative for a company called Extreme Marketing. The owner had owned over 21 restaurants and really knows the restaurant business. We can help you with all your marketing and promotional needs and save you a lot of money as well. You can give us a call on monday if you would like to discuss your restaurant needs further. We would love to assist you.
    The person you would want to talk to is Carlos tell him that Renee sent you his way.
    rsmith@mycardguy.com
    800-385-0445 toll free
  • Posted on 2/8/2010 at 6:54 PM Author
    Thank you so much for all of your valuable responses. I have gained some insight and look forward to getting it all out to the public. Happy Marketing!!!
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