Question

Topic: Advertising/PR

How To Market A Business Lawyer - Plus Law Firm

Posted by Anonymous on 1/31/2010 at 1:31 PM ET 50 Points
Hi I'm putting together a marketing/PR proposal for a 3-person law firm. I'm coming up with various ideas to promote any of the three of them, but particularly need help with the one who does business law. She's thinking she'd like to speak at business conferences (what kind? no clue), as she's a good public speaker. She obviously needs to develop more relationships with more businesses.

I'm fine at writing, but am weaker on pure marketing.

Does anyone have any ideas/tips for me? Thanks.
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RESPONSES

  • Posted by CarolBlaha on 1/31/2010 at 1:46 PM Accepted
    She has a GREAT idea. I love public speaking to establish oneself as an expert - -the go to person.

    You need non-commercial presentations.

    Topics might be-- Legal Considerations To Start A Biz
    Avoiding Litigation
    Choosing a Small Biz Lawyer
    When to Hire a Lawyer

    Does she have a niche- business is a wide topic.



  • Posted by Jay Hamilton-Roth on 2/1/2010 at 8:16 AM Accepted
    Who would be her ideal client? That's who she needs to talk to. It may be local small businesses, larger corporations (who may have representation in-house but need specialization from time-to-time), franchises, etc. Once you better understand what type of law & for who, then find opportunities for her to be in front of many of these people at the same time - conferences, magazine articles, webcasts, etc.
  • Posted on 2/8/2010 at 5:42 PM Author
    Thanks for the help! Still not sure if I have the job, but you have given me some excellent direction.
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