Know-How Exchange : Customer Behavior

Your best bet will probably be to talk to your target consumers in a focus group or one-on-one interview situation. But first you need to segment your target audience to the most granular level possible. We've learned that there are very distinct segments in intimate apparel ... largely psychographic. While my experience is almost exclusively in North America, I would imagine the market needs are very similar throughout the world. (I was VP-Marketing for the leading intimate apparel manufacturer in the US.)