Know-How Exchange : Advertising/PR

Here's the book on Courage from MarketingProfs:

https://bit.ly/crVB8A

Dear nar_kotik,

This is easier than you think.

Here you will find numerous quotes on courage, read them
all, then find others online: https://www.wisdomquotes.com/cat_courage.html

Then, think how looking fear in the face can be connected to the validity and integrity of a strong brand and ask yourself what are the qualities necessary for any brand to endure over time.

Write all of this down then highlight key words from your notes
and edit and transpose those highlighted sections so that they follow on from each other in a logical progression, and then use those elements to produce 10 to 15 slides on which your write no more than three words per slide, or, if you can manage it, just
one word per slide.

You'll write the remaining points ABOUT the words on your slides on 3" x 5" index cards, which you'll number, and you'll use those as your script.

The fewer words you have per slide the better; this ensures people listen to YOU and that they don’t get buried by reading along with you as is the case with so many PowerPoint presentations. The point here is that people remember YOU, not how dull your slides are.

Run through your presentation and read your note cares OUT LOUD at least fifteen times BEFORE you do your live presentation. This way, you’ll know your stuff inside out and back to front and you won’t have to read each card as you do your thing. The keys to a great presentation are: memorability, fluidity, and simplicity.

I hope this helps. Good luck with your presentation.

Gary Bloomer
Wilmington, DE, USA

Whenever I hear the word courage I think the book "Courage" by Mickey Mantle.

Michael