Question

Topic: Advertising/PR

Capitalizing On The Saints Win.. !

Posted by margo.schlossberg on 2/8/2010 at 12:10 PM ET 125 Points
Hi There,

I have a handbag business called KuraDesign, www.Kuradesign.com.

I have an ovestock of black and gold handbags and am trying to figure out a way to capitalize on the Saints super bowl win to perhaps sell some bags to female saints fans (or to men to give as gifts..)

I have been trying to think of the most effective way to do this and have not come up with any great ideas. Looking for some creative marketers who may have a suggestion.

Thank you SO much!
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RESPONSES

  • Posted by michael on 2/8/2010 at 12:58 PM Member
    Margo,
    An SB victory is huge. Likely will last all year.

    Get some t-shirts made with www.saintspurses.com on them. The domain is available...for now.

    Wear them all over.

    Charge a ton of money to sell the domain back to someone else.

    MIke
  • Posted by Gail@PUBLISIDE on 2/8/2010 at 1:51 PM Member
    You will not want to use the Saints or Super Bowl names/marks in your advertising as those are protected under NFL trademarks.

    You can work around that with your wording, but I doubt you want to receive a cease-and-decist letter.
  • Posted by margo.schlossberg on 2/8/2010 at 3:55 PM Author
    I was thinking I could just say they are black and gold or perhaps black and gold- saints colors which I thought would address this problem.
  • Posted on 2/8/2010 at 6:16 PM Accepted
    You need a special landing page that showcases the purses, and a PPC campaign to drive traffic to that landing page. You can have this up and running within 48 hours if you hustle.

    Be sure to specify "while supplies last" and be ready to stop your PPC campaign before you get swamped.
  • Posted on 2/8/2010 at 6:17 PM Accepted
    You can use words like "show your team colors ... black and gold handbags ..."
  • Posted by Jay Hamilton-Roth on 2/8/2010 at 7:57 PM Member
    Consider comarketing with a website such as: https://shop.sportingnews.com/New-Orleans-Saints-Apparel-for-Women-_-194809...

    Contact a Saints Woman's club, such as: https://saints.meetup.com/cities/us/tx/houston/
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