Question

Topic: Advertising/PR

Advertising For High Involvement Goods

Posted by Anonymous on 2/9/2010 at 4:07 AM ET 250 Points
In India, as the disposable income is increasing people are moving towards high involvement goods like luxurious cars. The question is advertisements which are shown for these cars are sufficient to capture the prospective customers. For example-The advertisement shown for Jazz car costing Rs. 8 Lacs was clear and attractive to make a such big deal?
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RESPONSES

  • Posted by Gary Bloomer on 2/9/2010 at 11:26 AM Accepted
    Dear rasikafeb,

    I'm confused. What's your question?

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 2/12/2010 at 8:54 PM Accepted
    We'll need more information and clarification of your question if we're really going to be able to help you.
  • Posted by jsurveya on 2/20/2010 at 6:39 AM Accepted
    Not sure what high involvement goods are either.
    Does this mean higher cost luxury items like the cars yu mentioned?
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