Question

Topic: Strategy

In-house Marketing For High Class Clinic

Posted by Anonymous on 2/10/2010 at 5:52 AM ET 250 Points
Dear All Experts,

There is High Class Clinic for V.I.P's or simply you can say catagory A & A+.. i am assign for do in-house marketing for the clinic, there some below idea's i already gave them for initial stage but i need your kind advice & help to give them more creative and solid in house marketing way for their clinic.

1 - LCD's to run on waiting room about their clinic which also shows doctors, labs, reception, their pharmacy etc..
2- Candy's & Choclates for kids & Adults, and treat them while they are sitting on waiting room,
3- they have before kids entertainment corner but it become very noisy so they close it ....
4- Rollup's on reception & main gate ....

Please be noted that the clinic which is siutated is all medical clinics are there and all are high class..

Beside in-house marketing i also assign to give them idea for marketing their clinic such as on magzines, newzpaper add .... Could you please let me know what else i can give them more creative and unique idea's ....

Looking forward for your kind support...
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/10/2010 at 9:06 AM Member
    Contact them 30 minutes before their appointment. If you're running late, let them known early. And at the appointed time, show them in. Don't keep them waiting at all.

    Wash their car during their appointment.

    Chair massage while waiting.
  • Posted by Chris Blackman on 2/10/2010 at 2:32 PM Member
    Where are you offering this service (which country, city)?
  • Posted by kschindler on 2/10/2010 at 7:18 PM Accepted
    Candy at a clinic...hope it's not a clinic for obese people or people w/diabetes! So, to ChrisB's point, would help to know what kind of clinic, what gender and age patients are (guessing stay at home parents w/"noisy kids corner"...sick kids aren't noisy, so must be well kids of sick adults or siblings of sick kids).

    Sick people want information, comfort, and information. Oh, and they want to get better. LCD screens is great idea, w/pics and bios of the practitioners so they can get to "know" their caregivers before they meet them. You should expand that to include the assistants...pics and bios of EVERYONE in the office becusae they'll spend 10 times more time with the receptionist, Physician Assistant, and billings clerk than with the doctor. They should feel like family there. Post all staff pics, birthdays, hobbies, pet's names, and favorite oh...riddles, recipies, whatever...make them HUMAN. Health care is NOT HUMAN.

    The car wash idea is intersting. If they are VIPs, could be nice. Of course, if they are super VIPs their driver is washing the car while they are in there. But then, if they are THAT VIP, they aren't waiting with the riff raff in a waiting room with screaming kids. So, again, would be helpful to know what kind of clients, illness, etc you are dealing with.

    Have a client representative sitting in the waiting room, able to QUIETLY (no one wants wants to chat up their concerns in a waiting room w/five strangers sitting 10 feet away) and respectfully approach your patients and offer to answer any questions they have about the wait, the paperwork, the staff, the facilities, the treatment options, the weather. Give them a "free" advocate in their corner and they will never leave your practice. Have that person call the patient the day after the visit and offer to answer any follow up questions...or, probaby more realistically, offer to find the answer and get back to them. Depending on country/state customs, this should proably be gender specific.

    If you can swing it, set up the sitting room like little rooms, to give every one more privacy and space.

    Do the kids thing again, but put them behind soundproof glass.

    Put lots of hand sanitizer out.

    Make sure no one waits more than 5 minutes without a check in or an update.

    Make fresh coffee and tea.

    Most importantly: make sure that when they get to the exam room, they are seen PROMPTLY (within 5 minutes) and that the doctor or health care practioner greets them by name (properly pronounced) and has the time required to answer their questions.
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