Know-How Exchange : Student Questions

Lamer

I posted a definition of Marketing yesterday in an unrelated question which went like this:

Marketing is:

- Defining markets, and more specifically, target markets/segments.

- Identifying the value customers require by quantifying the needs of these customer groups, or market segments.

- Creating value propositions to meet these needs, involving the setting of marketing objectives and strategies.

- Communicating these value propositions to all those people in the organization responsible for delivering them, and securing their buy-in (commitment and co-operation).

- Delivering these value propositions through products/services, supported by appropriate customer communications and customer service.

- Monitoring the value actually delivered against that required, utilizing information, knowledge and performance measurement.

- Enhancing value through adjustments to organizational structure and culture, and corporate ethos and ethics, as a result of experiential learning and marketing research.

All you need to do is customise this for a B2C model. Have a go yourself, come back and show us what you think and get the expert's feedback!

Hope this helps

Chris

hi lammer,

try these websites :

https://www.bahamasb2b.com/e-commerce/b2c_basics.htm

https://internet.about.com/library/aa_ecom_042803.htm

B2C MODELS (THIS IS GOOD)

https://dossantos.cbpa.louisville.edu/courses/ecommerce/Records/Secure/Ecom...


here is the google search i did to fid these sites, there are many more sites to check out, this is only the tip of the ice berg.

have a nice day

Carl Crawfrod
(Student in Residence)