Question
Topic: Advertising/PR
Advice On Reading Materials For Advertising Firm
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I'm in the business of advertising, my business model is pretty similar to magazine. I'm looking for some good reading materials but can't seem to find any good ones, or rather ones that is more specific into my business.
I found one at printadvertising.com titled "Ad Sales: Winning Secrets of the Magazine Pros" and it looks really good and the topics is right on what I would like to read (https://www.printadvertising.com/bookstore_AdSalesvol1_2.html) for the table of contents.
But the book seems to be quite dated and I'm wondering if there's similar books which is more recent that covers similar topics.
I'm not interested in reading the design aspect of the magazine or copywriting - more on the business aspect such as managing an advertising company, making advertising accounts and sales etc.
Could you guys give me some recommendations? Videos will be great!
Thanks for reading!
Cheers
Josh Lim