Question

Topic: Advertising/PR

Define "hip"

Posted by Anonymous on 3/4/2010 at 3:42 PM ET 50 Points
I've worked with a new ocean front boutique hotel and have struggled with the definition of hip. They want the graphics to look young and hip, and I fall short in their opinion. Can anyone explain this to me? I thought I I was hip, but maybe I 'm too old (Pink Floyd is my band) and don't sport any tats.
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RESPONSES

  • Posted by jlandau on 3/4/2010 at 3:50 PM Member
    Relating to hotels, I'd check out these as comps:
    Hotel Gansevoort, NYC
    Cooper Square Hotel, NYC
    Aqua Hotel, Miami

    Some of the images may give you an idea of the hip/trendy aesthetic.
  • Posted by CarolBlaha on 3/4/2010 at 3:51 PM Accepted
    Think edgey. Think Lady Gaga-- well quirky but not that quirkly. Think polished and contemporary, martini glasses and brighter colors. Think Indigo, W, Tablet, and M Hotels. Even their names have an edge.

    The interiors are modern and sleek. The lighting is soft but still bold. Spend some time googling "boutique hotel" and you'll see what I mean.

    I'm working on an interior of a boutique hotel right now-- colors mixed of clay, avocado and black. Not your grandma's Hilton!
  • Posted by CarolBlaha on 3/4/2010 at 4:15 PM Member
    Oh gawd Randall. And I say I need to get out more!

    You can do this-- feel it. Turn Pink Floyd to an advantage-- google some current music (with videos) and do what a Pink Floyd fan would do- -light one up and feel it. Just joking (of course)!!
  • Posted by CarolBlaha on 3/4/2010 at 4:24 PM Member
    Phil-- boutique hotels do not mean more expensive. More expensive than a Day's Inn, but they are competitive. Of the last 10 regional managers I've had visit-- 8 have chosen a boutique hotel. And they are all in their 50's. They just don't want stoic at the end of a long day. If price was only the deciding factor, I'd be the first one to shut my door.
  • Posted on 3/4/2010 at 5:51 PM Moderator
    Hip = "With it" "Up on the latest styles, fads, and trends"

    To a large degree it's in the eyes of the beholder. One person's hip might be another person's passe.

    Another reason why a tight Creative Brief is imperative.
  • Posted by CarolBlaha on 3/4/2010 at 6:33 PM Member
    Hip is beyond trendy-- the word I'd put to it is edgy.
  • Posted by CarolBlaha on 3/4/2010 at 8:15 PM Member
    Thank you. It's contemporary classic. When I got my first degree in design, we'd look at the "modern classic" designers and find -- they weren't new at all. What we call modern even today-- comes from the 40's -- a time a lot of people call deco-- but contemporary classics are not deco. Your hotel will be modern in a classic way -- hip-- ahead of it's time, beyond trends that do not last and stands to the test of time. With a bit of quirk- a teeny bit of Lady Gaga...
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