Question

Topic: Advertising/PR

Good Traffic No Sales!

Posted by Anonymous on 3/5/2010 at 3:15 AM ET 25 Points
I have signed up with google adwords. For the price I am paying I have been getting a very good traffic. I receive about 500 new visitors to my website, but for the past 10 days I have not had even one sales out of it. Need some advice please
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RESPONSES

  • Posted by rjohnni on 3/5/2010 at 4:57 AM Accepted
    Fish came. Schools.

    But missed the Bait!

    BAIT.

    ThnQ,

    RJ
  • Posted by michael on 3/5/2010 at 9:03 AM Accepted
    YOu could get that many for free on trafficswarm.com. The problem is (I'm guessing since we don't see your website) that you need a better offer.

    I could also be that your landing page should be changed to a deeper link.


    Michael
  • Posted on 3/5/2010 at 9:52 AM Member
    What's your URL? We can give you better advice if we can see your site.


    Jodi
  • Posted on 3/5/2010 at 11:02 AM Author
    thanks for the quick replies.
    My url is: www.khanomak.com

    I will be looking forward to more pieces of advice.
    thanks
    Mojdeh
  • Posted by KyleH on 3/5/2010 at 4:07 PM Accepted
    It could be that your Google Adwords ad copy is not being paid off on your site to the page that you send them to - the landing page. Make sure your ad copy is tied to where you send them.

    Also, your site does not have a personality/brand of its own. Without your own brand, you appear to be just any other web site selling dresses. You have a unique name, so why not start there? Give a little info about your company and why someone would care to buy from you...and place it towards the top. All of your copy on your homepage is too far down the page. I suspect no one will ever get that far down on the homepage.

    Consider more glamorous images for your homepage navigation images at the top: "Cocktail", "Formal", "Casual", maybe cropped in tighter and showing a special feature of the dress. This will also shorten the real estate these images are taking up on your homepage.

    Your About Us page is not really about you, but more about Amazon's technology. Use this page to expand upon your brand from the homepage.

    Include information on returns. This will lend credibility to your site. If shoppers know that they can return an item if necessary, they may feel more confident to buy from you.

    Check out your competition and see how their site is set up. Do they evoke a unique personality/brand that makes for a better online experience? Do they have other pages that you don't and should? (FAQs, Customer Service) What can you do better than them? Then highlight those areas or features on your site.

    Your Privacy Policy is incomplete: "In addition, Amazon.com will provide us with your account information, which will be subject to our privacy policy as set forth below. " Nothing is stated below this sentence. This decreases your credibility with the shopper.


    Overall, I think some steps towards making your site more credible and a homepage designed around a unique personality will go a long ways. I would also look to add specials, closeouts, offers to the home page in the right channel - in first view and tie these in with your Google Adwords ad copy.
  • Posted by Clare Mckee MA on 3/5/2010 at 4:56 PM Member
    Just had a quick look a few observations with your site:

    Free shipping in blue at top not coherent style with selling posh dresses. Change how your present this.

    Dresses are s/m/l this seems very vague to me, where are the measurements, proper sizes? Oh just seen tag hidden in left hand nav menu, needs to be a pop up by selection box/ definitely more prominent.

    Cannot see the fabric in enough detail need a further zoom after first zoom.

    Look and feel needs improving
  • Posted by matthewmnex on 3/7/2010 at 8:06 PM Member
    I saw that the quesion is closed but I hope you don't mind if I add some thoughts anyway.

    Firsly let me say that you have lovely products and the ricing is very reasonable so I think that you will sell.

    Secondly let me say that 500 visitors is not good trafic, it is terrible traffic.

    In order to evaluate the quality fo the traffic you are getting and the level of conversion, you need to get at least 5,000 visitors to get a feel for the results.

    The main issue is, what ad word campaigns did you write?

    We can all drive lots of generic traffic by paying on adwords but if the traffic is not relevant to what you are selling, then it is a waste of time.

    Start woith one range of dresses that you want to sell. Wriet an adwords campaign that targets the specific type of lady who would want and need to purchase such a dress and get your campaigns going.

    Since, your ad is very narrow, then you will get very small trafic but you are after qualified buyers not general trafic so 3 visitors who are ready to buy are much more useful than 3,000 visitors who have no idea what they will see when they arrive.

    Write highly targetted ads - bid very very low (0.1 0.3 ) per click and even less.

    Choose less popular keywords that relate to your dresses.
    Put up thousands of key word ads at very very low bids rather than 2 or 3 key words ads at high prices.

    The sales will slowly come.

    Good luck.

    Matthew
  • Posted on 3/7/2010 at 10:57 PM Author
    Dear matthewanxa,
    Thank you so much for taking time to answer to this question although the question was closed. I really appreciate this and will certainly use all your pieces of advice. Great ideas! thanks again.
    Also thanks to all others who sent me replies
    regards
    Mojdeh
  • Posted on 10/9/2010 at 10:34 PM Member
    Hi Mojdeh ,

    I hope you all the best of luck on your new store . :)
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