Question

Topic: Website Critique

Please Critique My Website

Posted by Anonymous on 3/6/2010 at 6:30 PM ET 250 Points
Our new Website is still in it's development stage.
I am looking to address any feedback or comments before we take the site live.
We are a supplier of Pre finished Terrazzo Tiles that are designer and architecturally focused. Recently we have been increasing our general consumer traffic through google ppc.

Please be as honest as possible, the new site has to be 100% before the launch.

(inactive link removed)

Thank you in advance

Lee

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted on 3/6/2010 at 7:52 PM Moderator
    Lee,

    The website is clean and easy to navigate. The one thing that struck me, though, is that many/most of the images lack vivid or exciting colors. Especially on the main/home page, you probably ought to use some color. Even your company name is black-and-white.

    I would also take the inquiry form off the homepage UNLESS you have an offer that you want people to accept. The site doesn't have any offer or call to action, and I assume that's intentional. (I saw the newsletter sign-up buried somewhere there, but no clue as to what the value/benefit might be.)

    If you're targeting the design community you might want to offer some samples or color palettes too. Or segment the designers from the end-user visitors right away, so you can be most relevant to each.

    Hope this helps.
  • Posted by Jay Hamilton-Roth on 3/6/2010 at 8:08 PM Member
    Showcase beautiful spaces that have stone on your home page (pick some from your gallery). You're looking to produce a "wow".

    The copy on the home page is hard to read. Can you use a darker color and/or larger font?

    Your contact information isn't visible to search engines (at least on the home page). Is that intentional?

    Your home page likewise doesn't quickly state you're in Australia - not in the title, nor the banner.

    Is there a reason the Twitter link doesn't go to your Twitter feed (instead of the generic Twitter page)?
  • Posted by steven.alker on 3/7/2010 at 5:17 AM Accepted
    Dear Lee

    You’ve received some superb advice above, so please indulge me as I offer you an off-the-wall addition which should appeal.

    Firstly you should capitalise on your company name – 1,1,2,3,5,8,13,21 etc!

    Then, on the same theme show some Babylonian or Mesopotamian tiling which use the Fibonacci sequence – there are some wonderful examples in Mosques and Palaces all over the Middle East. Right, that’s the maths and physics community and the rest of your visitors having a laugh at the associations with historical genius.

    Next, move to the modern day and tiling theory as expounded by mathematicians with an artistic side to them – there’s a wonderful 60 dimensional representation of a tiled circular fractal which commands enormous interest from geeks and the public alike

    Lastly I would add some further interest to your website by including graphic video’s showing how your tiles can be brought together to make the most simple and the most complex patters imaginable. See https://www.curveballprintmedia.com where they make those lovely little cards which fold out into an A4 sheet of information where you can see how one of my clients uses just this same technique to keep the visitors attention and encourage them to make an enquiry through the “Just how do they do that?”

    Beyond that, the site is clear and purposeful but fails to offer a strong enough call to enquire or purchase your tiles. Do you offer a free design option to help customers work out how many tiles they need for a project and some tips on how to go about the simpler jobs.

    Then how about some examples of Fibonacci in nature, such as the number of petals on all flowers and how you can help to recreate these items of beauty using your tiles.

    I hope that these ideas are of use – using the Fibonacci series will also be of great PR value, mainly because of its bogus mystical properties – so if you play it right, you’ll get every follower of Dan Brown phoning you!

    Best wishes


    Steve Alker
    Xspirt
  • Posted by Clare Mckee MA on 3/8/2010 at 4:17 AM Member
    It looks to me like a very trade orientated site. As a homeowner I am left with lots of uncertainties as to the size of order you may be interested in or should I deal with you via an architect. Your proposition is not clear enough. The site is more of a brochure type site. Are you looking to increase brand awareness or do you want to generate direct sales enquiries? If the latter you need to spell out more clearly what you do, why it's good, who it's for and how you get it. It's all very woolly at the moment. It would pass as a brochure but not for a website.
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