Question

Topic: Advertising/PR

Spring Air Conditioner Tune Up Special Heading

Posted by Anonymous on 3/9/2010 at 11:47 AM ET 125 Points
Postcard marketing for an Air Conditioner Tune-Up/Cleaning Special running this Spring. Need a catchy Heading. Also, have done this one other time for the fall and used our company colors of Navy blue and light blue. Should I use the same colors and just change the wording/picture or should I make it more "springy" colors?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by CarolBlaha on 3/9/2010 at 11:51 AM Accepted
    The advantage of keeping your colors constant is it builds a brand. But it's not the only way to build a consistant message.

    Headlines: "It's getting hot!"
    Prepare for a hot summer
    Tune it up, Don't burn it up
    Spring into preventive maintanence

  • Posted by jlandau on 3/9/2010 at 12:07 PM Accepted
    In my mind, light blue signifies fresh, clean air. Maybe there is a complementary green or yellow to go with your light blue hue.

    As for headlines...
    We'll keep you comfortable
    Keep it cool with...
    Keepin' it cool...
    Clear the air...
  • Posted by Jay Hamilton-Roth on 3/10/2010 at 12:08 AM Accepted
    What's the benefit to the consumer for a tune-up? Will it prevent breakdowns? Save them money? Extend the service life? Create a healthier environment? The problem with tune-ups is that unless something is broken, it's hard to justify spending money preventively.
  • Posted by marketbase on 3/10/2010 at 1:03 PM Accepted
    Always keep your company colors consistent--it keeps your image in tact, but the idea of a tagline in a complementary 'spring' color gives you plenty of options.

    Best of luck
    jag
    MarketBase

BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)