Know-How Exchange : Strategy

You know what, there is an INCREDIBLE market for used equipment on www.ebay.com .

You can sell cars, computers, dump trucks, autoclaves, large appliances, just about anything.

It's worth a shot. For a very minimal investment you can at least try it out by placing reserves on your items.

Be sure to take advantage of the exposure tools.

If you need help, I would be happy to discuss the opportunity to create listings for you. Just click on my name to get my email address.

Good Luck!

Jett,

Thanks. I already have a strategy that includes ebay, for the reasons you highlight.

Rice

When you say "off demo", I assume that this is a product you normally sell? Why not use these "off demo" items in the sales cycles as a way to help overcome a customers price worries. If you get someone who is overly concerned with price, rather than discount, you can offer the demo items instead.

Good luck.

Depends if you want the hassel of direct sales channel or indirect ?
There are plenty of businesses out there that will take good rerub kit off you and take the associate problems and costs of sales, marketing, billing, customer services etc.

Good Luck

Peter and AndrewS,

Thanks for your comments. One of the things I've done, taking a cue from Mercedes, is to establish a brand for my used equipment, which sets it apart as a premium brand. The direct channel sells it as a way to address price concerns - "Close to new except for the price". I don't give it to indirect channels because of the channel conflict that would result between direct selling new and indirect selling used.

Still looking for examples in other industries where someone has figured this out, or written about it.

Thanks, Zahid. Interesting articles.

Rice

jose04,

You got my interest, but I'm not sure what you mean when you refer to: "...disembling + add on (new technology and or repairs) = new off-demo equipment route, a cousin of sorts to morphological analysis as a brainstorming technique." Can you say more about that?

Rice