Question

Topic: Website Critique

Critique Our New Pet Supply Web Site..please!

Posted by dave on 3/15/2010 at 9:51 PM ET 500 Points
hi all,
we relaunched our 10 year old company site and biz has dropped off. not sure the new site has anything to do with it so I need honest feedback and help.
www.waggintails.com
thanks so much for sharing your knowledge,
dave
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RESPONSES

  • Posted by SteveByrneMarketing on 3/15/2010 at 11:43 PM Accepted
    hi dave,

    first impression, I didn't know where to go - too busy looking. So I clicked on "dogs" and went directly to an unsatisfying products page.

    What does your best competitor's site look like?

    Steve

  • Posted by Jay Hamilton-Roth on 3/16/2010 at 9:32 AM Accepted
    Since you have analytics installed, has traffic dropped or sales? If it's traffic, then you need to do more SEO. If it's sales, you need to find where visitors are leaving before buying.

    Your old site's tagline was much stronger/targeted ("The Web's Leading Destination for Natural and Organic Pet Products") than your current one ("Your Trusted Source for safe and healthy pet products"). Why did you change? Did you also change what you're selling as well? The old site had a cleaner segmented home page - you quickly jumped to the area of interest rather than getting too much information too fast.

    Also: Website Grader gives your site a score of 90 / 100: https://websitegrader.com/site/waggintails.com
  • Posted by dave on 3/16/2010 at 2:15 PM Author
    Thank you very much for taking the time to respond! We greatly appriciate it!

    Are you website designers? Or website consultant (analysis)?
  • Posted by dave on 3/16/2010 at 4:46 PM Author
    Karen,

    I have a young lady named Cindy in house managing the Waggin Tails website/customer service and is in the office Monday thru Friday 9AM to 5PM EST. She would love to chat with you. Her email is office@waggintails.com

    Dave
  • Posted on 3/16/2010 at 6:15 PM Accepted
    I'm not a marketing professional. However, as a potential customer, my first impression was that it is a really cute site ( great combination of colors), but too busy. It was difficult to focus on any single item because there is information on both the left and right sides of the page. There doesn't appear to be enough white space.
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