Question

Topic: Advertising/PR

Consumer List Companies

Posted by lstevens on 3/17/2010 at 2:44 PM ET 250 Points
We are looking for a B2C consumer list provider for direct mail campaigns. New movers and home owners are two segments of particular interest. Who has the best lists? Who are the top providers?
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RESPONSES

  • Posted on 3/17/2010 at 4:16 PM Accepted
    The best thing to do is to contact a list broker. They can tell you what lists are available, the prices, recency, and selections (ways to narrow down a big list to better fit the people you want to reach).

    It doesn't cost you anything more. The fee is paid by the list owner.

    A good broker, who really understands the ins and outs of the lists they rent, can make a big difference.

    Try Sal Tisi at List Strategies, Inc. in New York
    212/767-1000, ext. 109

    Jodi
  • Posted on 3/18/2010 at 12:19 PM Accepted
    BB Direct that advertises here: https://www.nmoa.org/Contacts/mailist.htm has New Movers, home owners, and more.
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