Question

Topic: Advertising/PR

Any Difference Between Pop & Pos Displays?

Posted by Anonymous on 3/18/2010 at 4:37 AM ET 125 Points
I know, I know, it is a stupid question but i want to be sure...

Is there any difference between POP - Point of purchase and POS Point of Sale displays?

I think it is just using a different word for the same thing...

The purpose of the question is to clarify it to my boss who wants to be 1000% sure.

BTW, is there a word for displays that do not have an actual product on it but potray the brand? There seem to be sooo many different words that when i search i get confused...

Thanks!
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RESPONSES

  • Posted by michael on 3/18/2010 at 6:17 AM Accepted
    I've used them interchangeably but others have said POS can be anywhere in a store while POP is only near the register.

    The argument being the sale is made when it goes in the basket. The purchase is made when you release your money.


    Michael
  • Posted on 3/18/2010 at 7:59 AM Author
    Thanks to both! Phil i value your argument as much as Micheal's.

    Is there a name for a display thingy that shows the brand 3D style?

    thanks!
  • Posted by CarolBlaha on 3/18/2010 at 8:08 AM Accepted
    I have never used them, but store owners I deal with call them "brand displays". They dont' have to be 3D. An example would be to go into a liquor store and you'll see the Budweiser Race Car driver carboard cut up.

    Then there are displays that might sample a product, but you don't buy directly from it. Like when you go into a window or floor covering store. A lot of custom products are sold that way. Those are fixture displays.
  • Posted by CarolBlaha on 3/18/2010 at 8:10 AM Member
    Actually they are called a display rack not fixture. Needed coffee...
  • Posted on 3/18/2010 at 8:04 PM Accepted
    I've always used POP and POS interchangeably. And I am not aware of any distinction between those with brand on it and those without. We also used to call them "secondary display pieces" because they usually are on an end-aisle or somewhere not near the regular shelf for the product (i.e., a "secondary" location).

    In fact, the reason to have them is to help secure the secondary location, where impulse purchases are far more likely to occur.
  • Posted on 3/19/2010 at 5:05 AM Author
    thanks so much for your answers! problem solved!
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