Know-How Exchange : Advertising/PR

Dear greg8799

Here are a few things that spring to mind from having watched
one of the Fallon ads: Playdoh. The art (and use) of one's imagination. Kites. And songs.

I hope these help.

Gary Bloomer
Wilmington, DE, USA

I don't understand the question, nor do I understand the ads. I get that the brand contains a lot of milk, but that's the last few seconds. What is the first part about?

Hard to believe that any reputable agency would produce such obscure advertising, and that any responsible client would air it.

Maybe it's a cultural thing?

Dear Greg,

"Is there anything in those 2 ads that makes you think: "it's so last year"?"

No. But there are lots of things in BOTH ads that make me ask
"What the hell is this and who signed off on these things?"

I'm all in favour of being creative, and I'm all in favour of Pat Fallon's ORIGINAL notion of "a smart dime beats a dumb dollar"
but it seems that someone at Fallon wants their arse kicking.

Forget SOCIAL artifact and the notion of the ads being placed for any reason in 2009 and instead, ask instead where's the SALES artifact? Ask, where are the BENEFIT artifacts?

And all of this stuff about a glass of milk in every string (or whatever)? It's been done, by Cadbury's, and for milk chocolate of all things.

Gary Bloomer
Wilmington, DE, USA

Hi,

Just a thought…

A glass of milk in every cheese - string, so cheese - rings (actually the glass of milk) to catch the attention and draw you away from something really important like a cake at your birthday or an action at the match – that’s where the telephone comes from.
I assume it’s a very healthy product (based on natural ingredients), that’s why it’s surprising (facial expression of the old lady and guys playing soccer).
Maybe the point is, that this product is for everyone, who wants to be healthy the whole life long – that’s why in both adds you can see young and old people and sportsmen. In both adds there is also a couple – once running and once sitting at a beach.

I won’t be surprised if it doesn't make any sense and I didn’t get this ads at all :)

Mag

2009 is about recession,. and how over steamed economies fizzled out...And of course the human grit to not to go down. I see thats as the social side of 2009, resilience of the av. joe.

Back to you greg.

ThnQ,

RJ