Question

Topic: Advertising/PR

Open Rate On Mailing Dvds

Posted by Anonymous on 9/23/2004 at 9:13 PM ET 250 Points
Considering mailing DVDs and wondering what to open rate for driect mail with DVDs enclosed versus traditional mail and the watch rate of the DVDs for those who opened it.
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RESPONSES

  • Posted by ReadCopy on 9/24/2004 at 6:17 AM Accepted
    You could try here: https://www.mplmedia.com/featured_news.php

    some interesting fuigures here:
    https://www.oceanwatch.com/dvd.html

  • Posted by Blaine Wilkerson on 9/24/2004 at 4:08 PM Accepted
    You will probably get the best results for yur specific project by contacting:

    www.the-DMA.org

    You may wan to run mulitple Google searches to find some recent studies.

    At any rate, here is an interesting article:


    https://developers.evrsoft.com/article/internet-marketing/email-marketing/h...

    I hope this helps!

    Good Luck!
  • Posted by Blaine Wilkerson on 9/24/2004 at 4:28 PM Member
    ATTEND THESE INFORMATIVE MARKETING
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    Tim Sweeney, Manager Retail Process Innovation of Alliance Data Systems will provide various measurements that can be used to gauge the effectiveness of your marketing promotions and drive your business beyond every-day consumption activities. You will learn formulas for calculating incremental sales, understand incremental traffic and other relevant key measures for your promotions.
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