Question

Topic: Advertising/PR

Diamondtine Launch

Posted by Anonymous on 3/23/2010 at 1:17 AM ET 250 Points
my client is launchin a nwe type of dimond at bangalore.iwant some ideas how to attract people to come to the launch.and idea for how differnt way i can launch.
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RESPONSES

  • Posted on 3/23/2010 at 2:53 AM Accepted
    A new type of diamond? That's pretty unusual.

    What benefits does it deliver? Who is your target audience? Is it for industrial use or for the consumer market? Does your client have a credential in the market, or are they brand new?

    We can help you, but we need more information first.
  • Posted by Jay Hamilton-Roth on 3/23/2010 at 8:56 AM Accepted
    Is the goal simply to get people to a special event, or produce a longer term source of awareness/PR for your client? Can you make your event a benefit for a not-for-profit (creating a win-win opportunity in the community)?
  • Posted by rjohnni on 3/23/2010 at 9:28 AM Accepted
    Position.

    Position it differently...

    is it the hottest diamond, which will bring sparks?

    is it the kings & queens diamond, coz its bangalore?

    is it the most affordable diamond?

    just think what position can bring more customers?

    And to bring in more customers to the shop launch, do something that atytracts, like the wrold's finest,largest,etc displayed for a limited period, and guarded by the king's guards etc...PR is the key...plus a smart promo!!

    ThnQ,

    RJ
  • Posted on 3/24/2010 at 12:49 AM Accepted
    I came upon this on the internet: https://www.associatedcontent.com/article/1930762/creative_ways_to_promote_....
    The author gives a lot of ideas on how to launch a business. Read it and start from there.

    Good luck!
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