Question

Topic: Customer Behavior

Food Storage Are Essentials In American´s Kitchens

Posted by Anonymous on 3/26/2010 at 12:20 PM ET 125 Points
Hi,
I would like to know more about customer behaviors.
Food storage are essentials in American´s kitchens?
How much does the customers are ready to pay for these articles?
Which are the top 5 on the customers mind?
Thanks and have a great day !
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RESPONSES

  • Posted by Peter (henna gaijin) on 3/26/2010 at 12:36 PM Accepted
    Food storage - looking a your other question, it looks like you are trying to export Tupperware like products. That would answer one off your questions - what products come to mind. Tupperware is the market leader. The plastic bag companies, like Glad, are also coming on strong in the market.

    For pricing, take a look online at sites like costco.com and target.com and see what prices they are charging for Tupperware and other storage containers.
  • Posted on 3/26/2010 at 12:48 PM Author
    Thanks Peter! This is very helpful as we are not as big as Tupperware.
  • Posted on 3/31/2010 at 10:27 AM Author
    What about popit plastic storage containers, is a Korean brand, is it strong in the US?
  • Posted on 4/4/2010 at 3:29 PM Accepted
    Not aware of Popit in the US, but have not specifically looked in supermarkets for this category.

    You might want to purchase a one-time report from either Nielsen or IRI. Both will give you an accurate report of market shares/volume in the US. You can even get regional breakouts, list of market share by brand/size, type/flavor, price point, etc.
  • Posted on 4/5/2010 at 8:50 AM Author
    Thanks !
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