Question

Topic: Advertising/PR

Looking For The Right Name!

Posted by basit khan on 3/27/2010 at 4:13 PM ET 250 Points
Hey to All,

We're in the process of launching a company in the category of Advertising with one stop solutions i.e. ATL, BTL, OOH, Channel Marketing, Customized fabrications, Print Management.

Looking for a right name which could help us to make a real difference which also could clear the vision of the company.

your valued comments and feedback shall be highly appreciated.
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RESPONSES

  • Posted on 3/27/2010 at 6:41 PM Accepted
    Who is your primary target audience? What important need of theirs are you hoping to satisfy? Why should they consider your company? Where are they located?

    You need to give us the same kind of Creative Brief you would expect from your [prospective] clients if you want us to come up with a great name for your company.

    And Phil's point about all the alphabet-soup code-words is right. Some people will know some of them, but most will just ignore them all if they don't find them all familiar.

    Think about your core positioning benefit and the primary target audience for your services.
  • Posted on 3/29/2010 at 12:01 PM Accepted
    1StopAd
    Advert Expert
    Metro Advertising
    Advertising Pit-Stop

    Disclaimer: These are just suggestions, no guarantee they have not been used :)
  • Posted by rjohnni on 3/31/2010 at 5:18 AM Accepted
    Just call it what you are offering, and explain if the name's a lil over the head, which it has to be.

    ONE: Your 1 stop shop for all your comm and print requirements.

    ONE ADS could be another variant.

    Just listen to "Hello Ma'm, I'm calling from One Ad Services.....",

    ThnQ,

    RJ
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