Question

Topic: Advertising/PR

Identifying/qualifying A Media Buyer/planner

Posted by Anonymous on 3/30/2010 at 9:15 PM ET 100 Points
I’m on an advisory board for a metro-Atlanta non profit. The board has hammered out the marketing/media plan for our August ’10 prostate cancer awareness event. A portion of the proceeds from the ticket sales will go to The Prostate Cancer Foundation. Our 2 person marketing/development team has a full plate with legacy events, membership development, grants, etc. We understand that bringing a media buyer into the mix will help save us brain power, manage the creative process and maximize our ad dollars. How do we begin the search on finding the right agency/buyer? And, what should we expect during the course of the relationship
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RESPONSES

  • Posted by AA/Swap on 4/3/2010 at 8:46 AM Accepted
    Hi,

    I would comment on finding a right agency.

    1. Profile of he agency must include work done for NON PROFIT organisation. If yes, ask them to present case study for the work they have done. This will give you fair idea of what they are capable of

    2. You can expect a Marketing plan form the agency giving different concpet to run the campaign depending on your budget. Status of activites on day to day basis etc.

    Swap
  • Posted on 4/7/2010 at 4:47 PM Author
    Dear Swap:

    Thank you for responding to my request. We have met with three agencies to date and hope to make a decision by the end of the month.
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