Question

Topic: Advertising/PR

Ideas For A 60th Anniversary Event

Posted by Anonymous on 3/31/2010 at 2:31 PM ET 25 Points
What ideas do you have for events to celebrate the 60th anniversary of a very popular self-help book? This book has been translated into 50 languages and is available in 160 countries. It has sold over 20 million copies.
I work for the publisher and am based in Los Angles, California (in case you have good event ideas in LA.) But, we have offices around the world, so location isn't so important.
We will be attending all the major upcoming book fairs, so would like ideas of events to do at the fairs, as well as between fairs.
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RESPONSES

  • Posted on 4/1/2010 at 2:14 PM Author
    Hi Karen,

    Thanks for your response. Unfortunately, the author is not alive. I really like the idea of a key chain with a quote. That would be very popular!
  • Posted on 4/5/2010 at 1:01 AM Author
    We have two book fairs coming up -- one in London and Book Expo of America.

    Do you have any good ideas for events at the book fairs?

    We will have a large booth at each one.
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