Question

Topic: Advertising/PR

Invitation For After- Work Social

Posted by flwrsbyj on 4/5/2010 at 12:24 AM ET 250 Points
We are opening a special event rental co./florist.(we have event decor rentals and live flowers for events) We want to have an after work social to invite event planners,brides, photographers and etc. to see our new space.(2nd location, but very small) We aren't from this city but is located in the ''event district" We will like to do 1st Mondays. and a theme like Margarita Mondays or Martini Mondays (ONLY DURING SUMMER MONTHS).....Mix and Mingle .....However we do want folks to network as well..any ideas??? We have these fabulous business cards that are letterpress and edge painted and would like a fabulous invite that will make folk want to check our new showroom...what should the invitation say that is catchy and very effective? (something that would make you want to attend,save and show to others)
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  • Posted by Jay Hamilton-Roth on 4/5/2010 at 9:40 AM Member
    Either invite other (related) business owners or invite the public (brides). These groups have different needs which may confuse your networking "message".

    What you really want is more awareness of your space/services. So, why not focus on the PR aspect - hosting incredible parties that the local media cover. That'll position your business in the light you want. Hosting networking events are fine, but probably not the right use of your energy. Hosting a single event makes sense, but not a recurring event.
  • Posted on 4/5/2010 at 7:48 PM Accepted
    The facts you present seem a conundrum. You've said that your premises are "very small" and yet you propose a gala event...

    As opposed to a continuing series based on the names of drinks, I would suggest a look at a series based on different MARKETS.

    One time, address brides, the next photographers, the next event planners... and so on.

    This will enable you to target your individual markets more effectively and cater to that market's specific needs. For instance, what do you have to offer that you feel would be of interest to photographers? Specialize in those offerings on THEIR night. Get the picture ? ;-)

    Much nicer, more manageable and more personalized.
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