Question

Topic: Student Questions

Integrated Marketing Communications

Posted by Anonymous on 9/27/2004 at 1:26 PM ET 125 Points
Are there any working examples of Integrated Marketing Communications campaigns that have failed?
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  • Posted by bobhogg on 10/8/2004 at 6:01 AM Accepted
    mollyo...

    With my cynical hat on, I guess I'd say that there are probably many examples of failed IMC campaigns, but the organisation concerned will have made sure that they never see the light of day as case studies!

    Good luck,
    Bob
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