Know-How Exchange : Advertising/PR

First, you've had three out of four questions closed and your points refunded because you didn't add anything except a "cut and paste" homework problem. As Carrie has repeated, we don't do homework! PLEASE! Would you read the guidelines and would you PLEASE post your questions in the Student section?

The Important Guidelines can be found at:

https://www.marketingprofs.com/ea/guidelines.asp

And in particular, pay attention to #5: Experts are happy to help students explore their thoughts, but they will not do their assignments for them. If you are a student, be sure to share your own ideas along with your question.

So you are having problems creating a creative brief. What in particular are you having problems with? What have YOU done so far on your own? If you add something to this question, we can help you. If you abandon the question without providing any more input, as you have with the only question you have had that wasn't closed and points refunded, then you're really out of luck here. As marketing professionals, we rarely help people and students in particular who don't think our help is important enough to interact with us.

Wayde

What is the purpose of your creative brief? What are you going to do with it? Who is going to see it, and what is it you want them to do once they have the creative brief?

The creative brief isn't a goal or something you are required to have. It's a tool for giving a creative team clear direction, laying out the relevant information so they can do what you want them to do, and for establishing the specs for a creative project.

So if you're a small business person and you're having trouble coming up with a creative brief, ask yourself (and then tell us), "WHY do I need this creative brief? Who is it for? What result do I want from them?"