Know-How Exchange : Advertising/PR

You need a few things.

First, you need to clearly define who your target audience is. What kinds of corporate sponsors would be most likely to want what you're offering? Which companies best fit that description? Why would they want to sponsor you? What's in it for them? What will it cost them, and what benefit will it deliver that makes it worth that cost?

Then you need to narrow your demographics a bit. Do you have any idea how many billions of people are between 8 and 48 years old, both male and female? Maybe limit it to just people in one city or state, and perhaps at the younger end of your range (8-12, or maybe teens, etc.) It's going to be all but impossible to effectively reach the target audience you've defined ... and it will cost a fortune.

Most important, though, is to come up with a business plan of some kind, so you know how much money you'll need, how you will spend it, what kind of return you'll get on your investment, and how long it will take before you're truly profitable. You'll want to identify the critical success factors, too -- the things that have to happen if you are going to reach your goal -- so you can track your progress and make adjustments along the way. (Nothing ever goes exactly according to plan.)

Hope this helps. Let us know how it goes. Sounds like an interesting concept.