Website Critique - Can We Score 90 or More? from Anonymous: MarketingProfs Question 33264

Topic: Website Critique

Can We Score 90 Or More?

Posted by Anonymous on 4/15/2010 at 1:27 PM ET 50 Points

https://www.knowledgenotebook.com/

Thank you as always.

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Posted on 4/15/2010 at 4:59 PM Accepted

More important than scoring 90 or more ...

Can you double your conversion rate once someone lands on your site? Can you segment your audience based on how they found you and what promise is most important to them?

Website Grader scores don't put money in your bank account. Conversions do. (You do have a way to get paid for this, right?)
Posted on 4/15/2010 at 5:27 PM Author

Michael,

You are good! Yes, CONVERSION RATE is a KEY FACTOR, not some freaking slow-moving SEO keyword, not that they are useless but I'd rather focus on yes CONVERSION and EXPOSURE for the moment...

Currently Conversion Rate is not bad, 40-50% click on Download, of which 1/3 actually download it.

EXPOSURE is KEY, KEY... and better, Right EXPOSURE...

On "how they find you?", it's really PULL (in) like viral SM.. and PUSH (out) like publicity...

Thanks.

Don
Posted on 4/15/2010 at 8:24 PM Author

Thank you, Karen, for your input. It's just that, sometimes, you seem to put yourself in the role of a "genius" or something, the tune of "talking down" is uncomfortable to ears...