Question

Topic: Advertising/PR

Calculate Grps

Posted by Anonymous on 4/19/2010 at 1:53 PM ET 250 Points
How to calculate GRPs?
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  • Posted on 4/19/2010 at 4:08 PM Accepted
    Gross Rating Points (or GRP) is simply the product of reach and frequency.

    So you figure out what your reach is. Then you calculate your average frequency among those who are reached. Multiply the two figures and you have Gross Rating Points.

    Example: If your campaign reaches 40% of your target audience, and the average number of times a person in that audience is exposed to your message is 10, then you will deliver 400 GRPs to your target audience. (40 x 10 = 400)
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