Question

Topic: Advertising/PR

How To Market A New Style Of Fitness Gym?

Posted by Anonymous on 4/20/2010 at 9:51 AM ET 250 Points
I am the owner of a Boxing gym and have recently started a new circuit program based on HIIT training and boxing. It is a great program - efficient and results based.

My problem is that the public doesn't really understand what this type of training is about and I don't know how best to get the message out.

Any marketing tips would be very appreciated!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gail@PUBLISIDE on 4/20/2010 at 10:06 AM Accepted
    Now it's your time to educate people about what HIIT means and what it's about.

    Use a traditional, SEO-enhanced news release and send out and contact with that information (who-what-when-where-why-how) to area media. Create a social media release with all of those details and a quick video about its use and how it benefits peoples' fitness programs.

    As part of this effort, hold open-to-the-public demonstrations of HIIT so people can see how it's done and learn how they may benefit. These demos don't have to be limited to your gym.

    This is a great topic for a detailed combination of traditional and social media publicity campaigns and on-site demos. Good luck and have fun!
  • Posted by Jay Hamilton-Roth on 4/20/2010 at 10:31 AM Accepted
    Don't explain how the program works - explains the benefits and the time to achieve them. That's what people care about. If the system is well-tested elsewhere, highlight the testimonials from people who LOVE it...
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)