Question

Topic: Website Critique

Please Help With New Website.

Posted by c_gabriel99 on 4/22/2010 at 7:23 PM ET 125 Points
we started an incontinence center that you can go to directly for treatment. The therapy is effective and seems to be appropriately priced.

We initially started with this website:
www.fdcbdry.com

and quickly realized that it was not good enough. We got a lot of traffic ( we were doing some heavy direct marketing and using banner ads on newspaper and mobile apps) but no conversions. No calls.

We upgraded to this website (still in the works thus different address):
(inactive link removed)

We don't want to have the same problem with the launch of this new website.

Any help or critique is welcome. Please do not pull any punches.

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Chris Blackman on 4/22/2010 at 8:30 PM Accepted
    I think the headline statement "You cure is only weeks away" seems too slow...

    I know a cure is going to take time but put it into a different context, e.g. "Your cure is just a click away".
  • Posted by Jay Hamilton-Roth on 4/24/2010 at 9:21 AM Accepted
    The images from the "old" site are better than the new - they show faces close up. Remember that your target audience is likely to have eye problems as well - so use high contrast text (black on white / light background is best).

    Your home page needs to explain in a heartbeat what you can do for the visitor. You got traffic - that means that people may be interested in what you're selling. So sell it. "In Just 4 visits (to our offices), you'll be re-enjoying life w/o worrying about your bladder".

  • Posted by c_gabriel99 on 4/24/2010 at 3:04 PM Author
    Thank you all very much.

    We are in the process of implementing the changes recommended.

    I will be closing this thread out tomorrow afternoon and then returning once the changes have been made and hopefully we can raise some of the scores mentioned here as well as the general perception of the site.
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