Question

Topic: Advertising/PR

Media Partners

Posted by Anonymous on 4/30/2010 at 12:07 PM ET 250 Points
what's the best way to approach local media to secure media partners.

a) do you guys go to the companies you work with the most?
b) do you pitch the media buyers you work with?
c) or other?

I'd love to get some feedback regarding https://www.valleywinefestival.com

Thank you in advance
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RESPONSES

  • Posted on 4/30/2010 at 12:45 PM Accepted
    You start by coming up with a strong story that will show your prospective media partners what's in it for them to participate. If it's a compelling story, then go directly to the senior management. If not, maybe the "media partner" idea isn't going to fly.
  • Posted on 5/1/2010 at 4:26 PM Accepted
    @karen, a bit of digression, I think the website evaluation tool is seriously flawed for it seems to consider CONTENT as the One and Only KING, but it is NOT true for many websites including my own, https://www.knowledgenotebook.com
    For website like mine, I would say, it serves a Special Purpose, not the freaking Content, as most idiots think they should be...
  • Posted on 5/1/2010 at 4:37 PM Moderator
    Not sure I understand your comment, donli. What is there to evaluate if not content?

    If you mean TEXT (as opposed to images), the reason the evaluation tools focus on text is that the search engine bots only look at text. Isn't search engine ranking what you seek? Or is there some other reason you would use a website evaluation tool?

    If it's consumer-friendliness you're seeking, that's a different issue, and that would require consideration of images. Not sure there's an objective way to measure that on some standardized scale. Each product and each target audience are different, so you still need the "expert human" evaluation approach ... or a very extensive testing budget.
  • Posted on 5/5/2010 at 1:48 PM Author
    Thanks for all the feedback, specially the media info. The website ranks #1 on google for our KW so the web info is really off!
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