Question

Topic: Customer Behavior

Theories Of Baby Boomer Consumption

Posted by Anonymous on 5/5/2010 at 10:45 PM ET 250 Points
Hi,

Im a first year university student and am doing a project on consumer psychology. My task is to promote a product to 'Baby Boomers' and then justify why they would purchase this product relating to theories..

i was wondering if anyone could guide my on some theories that would relate to this age group.

If you could help me I would greatly appreciate it. Thankyou
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RESPONSES

  • Posted on 5/6/2010 at 3:30 PM Accepted
    "Baby Boomers" is such a broad audience definition as to be almost meaningless. Can you narrow it somewhat? What geographic location? What product/category/industry? (Healthcare would be considerably different than automobiles, for example.) What psychographic?

    The problem is unsolvable if we're just talking about some unspecified product to all baby boomers. Baby boomers in China are different from baby boomers in Australia, etc. And those who are still working are different than those who are retired (and living on a fixed income). Etc. Etc.
  • Posted by darcy.moen on 5/6/2010 at 7:06 PM Accepted
    Read 'Pig and the Python" and 'Boom, Bust, and Echo' by David K Foote. You will learn more about the theory behind the Baby Boom cohort, their mindset, and how they have driven everything from Cars, fashion,music, etc.

    I know you will learn more from these books to understand and complete your assignment.

    Darcy Moen
    Custome Loyalty Network
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