Know-How Exchange : Website Critique

(Aside: Fix your icon links: squiddo, etc. and add alt text to images.)

In your copy, clarify your target market: age, location, industry, etc.

Quantify your benefit. How much more have people accomplished with you than before working with you?

Simplify your copy: too many things competing: video, scrolling online store, blog entries, and opt-in form. Pick the one thing you want people to see/do, and focus your energies on that.

The main thing I noticed is that there's too much going on on every page. There is no focus. Figure out what you want your site visitor to do and make it obvious. Put all the other stuff on another page.

If you have not already read "The Big Red Fez," you might want to pick up a copy and absorb the main idea -- make it easy for the monkey to see the banana.

The Big Red Fez: How to make any website better, by Seth Godin. Link to Amazon: https://bit.ly/a1KQJc

The book itself is not new, but the advice is timeless.

One other thing: How are people going to find your website? If you can match the message from your advertising to the landing path at your site, you'll increase conversions dramatically. For example, if you promise a free consulting session in the ad, then the landing page should be all about how they get the free consulting session ... not how to sign up for a newsletter, etc.

You current site is very busy. It's hard as a first time visitor to your site to get an idea of what you want me to do first.

What is your call to action for your current site? What do you want visitors to do? Sign up for your newsletter, try a free class, buy something, read your blog or twitter post?

From first glance I cannot tell what you do. You have a video for me to watch. You ask for my name and email address, you, you have a free coaching session.... Again what is that you do and offer?

The client testimonial is about your blog not your coaching. If you are going to take up room on your home page for a testimonial get a good one that says you rock as the best coaching system for young professionals.

Your twitter feed on your home page is 41 days old. Only have a twitter feed if you are going to keep it updated.

The home page is your most valuable real estate. A good home page will keep visitors on your site and make them click to the interior pages.

I would truly start with this page and make the changes that tell an overview of who you are and what you offer. Then have the video and the newsletter sign up. A lot of your current items can be put on the interior pages of your site.

Brian Bearden