Question

Topic: Advertising/PR

What To Put On A Postcard To Market A Swim School?

Posted by Anonymous on 5/11/2010 at 7:17 PM ET 500 Points
I am creating a postcard to market my swim school and need some ideas about things to put on it that would catch a parent's attention and outwit the competition.

Few things about the swim school:

*Private & semi-private lessons at clients home pools
*Gentle & caring method
*Red Cross Certified & experienced Instructors
* All ages & abilities

Any ideas?
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RESPONSES

  • Posted by michael on 5/11/2010 at 7:57 PM Accepted
    A VERY crowded pool

    Instructors sitting on the side spinning their whistles.

    Instructors flirting with each other while kids splash each other.



    Michael
  • Posted by marketbase on 5/11/2010 at 9:58 PM Accepted
    Consider using a couple of different 'swimmers' in the pool photograph (maybe wearing swimming goggles for effect): a toddler; a child 7-10 and/or mid- age person. If you know someone who needs swimming lessons, call XYZ Company today.
    On the back proceed with Phil's copy recommendations and karen's suggestions as well.

    Best of luck
    jag
    MarketBase
  • Posted by Jay Hamilton-Roth on 5/12/2010 at 12:14 AM Accepted
    Since you're focusing on private & semi-private lessons at home pools, show a home pool, with parents relaxing, and the kids swimming safely. Headline along the lines of: "Relax. Enjoy Your Pool Safely!"
  • Posted by MarketingNinja on 5/19/2010 at 12:38 AM Accepted
    A shark with a propeller on his tail throwing a big wake.
  • Posted by Peter (henna gaijin) on 5/24/2010 at 1:00 PM Accepted
    I would make sure to promote any point where you are different/better than the others. For example, you say you teach at the client's location - if your competition all uses their ow pools, make sure you promote the benefit to the prospective customers of not having to drive to the pool.
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