Know-How Exchange : Advertising/PR

Its not true they aren't interested in meeting with you-- as long as you have something relevant to them. To accomplish this, when I have a new intro-- make that call a smarter call by working a specific project. One of my principals just subscribed me to BidClerk, a much less expensive service than Dodge. Find an appropriate project, call the person heading it, and explain how your product is worth looking at for this project. I do it all the time. And when I'm in their office I see a handful of other reps in meetings too. So they are setting rep appointments-- you have to find out why you aren't getting them. If you just call blind, you are likely to be sent to the librarian-- not your best prospect.

Is your leave behind marketing collatoral done with full specification in CSI format and CSI # on the spine of the binder?

If you don't want to go that route, start a lead group with other high end suppliers-- custom millwork company, high end flooring, etc. Sponsor an IIDA meeting. Once a year the local AIA show has a trade show. Get involved in your local NKBA.

Hope that helps, Sell Well and Prosper tm

Start by not trying to market across all of India. Focus on one city and find local events to meet architects at initially. Do informational interviews to find out how they choose premium bath fittings. Once you better understand their needs, then you can approach them with your offering (especially showcasing how it compares the your competition).