Advertising/PR - topic for p.hd in advertising from Anonymous: MarketingProfs Question 33701

Topic: Advertising/PR

Topic For P.hd In Advertising

Posted by Anonymous on 5/20/2010 at 2:01 AM ET 125 Points

what should be the appropritae area in advertising for p.hd purpose.

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted on 5/20/2010 at 2:49 AM Accepted

The most appropriate area is the one that really excites YOU. You're going to be spending a lot of time on the subject, and if you aren't really into it, that will show in your dissertation. You might as well make this an enjoyable process.

Another consideration: Many times a PhD dissertation is the cornerstone for a career specialization. What topic do you want to be your "calling card" to showcase your knowledge and originality? What do you plan to do once you get the PhD? Why not use the dissertation to further your career goals?
Posted by Chris Blackman on 5/20/2010 at 4:19 AM Accepted

One thing we'd all like to know the answer to:

"Which 50% of advertising doesn't work, and how can it be identified before incurring and wasting the expenditure".

Yes, but seriously folks... Michael is right. Your time is valuable, and you want to enjoy the work, so pick something you'll like.

If nothing really grabs you, maybe you should consider whether the PhD is really right for you right now? Maybe you would be better off wait until something really motivates you to research.