Know-How Exchange : Advertising/PR

Check the larger employers in the area. Often they recruit from other areas of the country.

Michael

You don't say which area you are in -- and even though you closed this question so quickly-- here is my 2 cents.

Have the sellers offer to buy a home warranty with acceptable offer. It's only about $400 and really doesn't cover much-- but buyers like it.

Check out the roof. Get a roofer who knows how to work with insurance co's. If you have hail or wind damage the insurance co may pay for it. My insurance co is paying for mine in a rental. My husband's house had 2 bought in 3 months. This does not count as a claim on insurance. But get a roofer who knows how to deal with the adjusters. if they don't a vast majority of claims are denied. Mine was denied first go till I found the right roofer to get on the roof with the adjuster and point out the damage. My husband works with one of the few that give a 10 year no leak (different than shingle warranty) transferrable warranty. How many comparables can offer that.

Market to the other realtors. My dad passed about 2 months ago and we listed it with an agent who markets only to other realtors. Sounds silly but she came highly recommended as a mover and shaker -- and she sold his house in less than 30 days. In fact we had 2 offers same day. (Pittsburgh)

Just last nite my husband mentioned -- if the people we bought this house from just spent about 2K on minor cosmetic things -- they could have got about $40K more for the house. Little things like power washing the concrete, fixing some gutters. Oh, well, our profit now. But the house sat on the market over a year cause of it. (Central GA).

If they don't want to do the work-- when our Denver home wasn't selling I knew people were having trouble visualizing the potential of the basement. So I did some renderings of 2 potential layouts of that room and put them up on display in the room. Sold very quickly after that.

Problem with the market is this credit crunch. My hubbie and I could have written a cheque for the home we bought here-- have very high credit scores and were well qualified income wize. They still made us jump thru hoops. Silly stuff, like stuff my ex did after our divorce and has nothing to do with me or my credit. Crazy stuff... I could go on.

You need to make them stand out from the competition. I would suggest:

- Interest rate buydown
- Bonus Upgrades
- Agent bonus incentive to have them bring in their buyers.