Know-How Exchange : Advertising/PR

I'm hoping you can help me with a test project for a new client. The client is based in the financial services sector and run regular seminars and events attended by their key sales directors/executives. I've been asked to look at ways I can make these events more memorable. In particular they would like to bring some humour into the presentations with the use of video and radio. Here is what I'm looking for.

- Best examples of short sales videos (i.e. John Cleese from Monty Python fame who also produced some training videos) with the possibility they could be adapted to suit the client and the target audience. The objective is to bring a more light-hearted approach to the sales programmes and make them memorable for all the right reasons. If successful they could be developed for a follow on viral campaign.

- Examples of case studies. The clients key customers are primarily Managing Directors from small/medium sized companies with an annual turnover of around £5 million. Another area they are keen for me to help them with is how best they can generate case studies from their customer base. The case studies will be included within the seminars and used for future marketing promotions as appropriate. Consequently, I'm after any examples/links of engaging case studies on video or radio.

- What makes a brilliant case study and do you have to use real people/customers or can you make up a case study with the use actors?

- Any other suggestions to enhance a sales event and make the attendees keen to seek out more information.

Any examples, direct links to resources, advice and recommendations will be a great help.

Thank you