Question

Topic: Advertising/PR

Btl Plan For A Premium Brand Of Margarine

Posted by Anonymous on 6/3/2010 at 6:04 PM ET 250 Points
hi,

i have been given a project to plan a BTL activity for a premium brand of margarine. we have to create awarness about it and also initiate trials,

So please suggest me some BTL activities that i can do.

thanks and reply soon.
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RESPONSES

  • Posted on 6/3/2010 at 8:21 PM Moderator
    Tell us about your primary target audience. Where are they? What's important to them? What are they using now? Are they mostly loyal or mostly brand switchers? How price sensitive is the category? Who are the main distribution factors?

    We can certainly help you, as many of us have food industry experience ... even refrigerated brands ... but we need some additional information on which to base our suggestions.

    You might also want to let us know what's been tried for the brand already. What worked? What didn't? Why?
  • Posted by sarvavelamuri on 6/7/2010 at 12:48 PM Accepted
    Hi! In store sampling really helps. Get some promoters to be at an outlet where the product is available and let them do free sampling. During the course of the sampling promotion let there be some kind of value addition to the buyer. maybe a free gift ? Discount?
    If you have women organizations in your city,then maybe you could plan an activity for them. A cookery contest / show for instance using the product. But be specific in the category - .e.g. desserts or savory's

    Good luck!
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