Know-How Exchange : Advertising/PR

1. "Catchy" should not be the main criteria for picking a tagline. Most consumers don't make purchase decisions based on how catchy the name is. They are much more interested in the benefit they'll get.

2. You might want to narrow your target audience somewhat. When you try to reach "Insurance Companies, Attorneys and the public" you're talking about hundreds of millions of individuals. If you can focus on a narrow slice of that market you'll do much better ... greater relevance, more impact, and almost certainly lower cost.

3. Have you talked with a few folks in your target audience and asked them what benefits they would want in an Estate Sales and Personal Property Appraiser? If so, we should know what they had to say so we can incorporate that into the tagline. If not, you should probably do that BEFORE we charge off and try to generate tagline ideas (with no basis for knowing what's good and what's bad).

4. How will YOU judge the suggestions we come up with? What are the criteria you'd use for picking a winner? If we know that, there's a much better chance we can help you. Without that information, we're flying totally blind.