Question

Topic: Website Critique

Your Thoughts? Better, Your Son's Or Daughter's

Posted by Anonymous on 6/25/2010 at 12:31 PM ET 125 Points
Website: https://www.knowledgenotebook.com/
Purpose: a medium to download a learning software program
for college students for qualitative subjects.

My thought is:
a short and high quality video would help explain or get an idea across more effectively, however, a short and average video would not help.

My website used to have one, which I wasn't too happy with, but I put it there, bad decision. Now removed, and as a side benefit, the home page loading is now super fast.

To share:
There's a theory of 3 minutes regarding software:

3 minutes prior to download:
goals to achieve,
persuade target customer to download;
prepare them after download (instructions on installation);
prepare them to be able to use immediately (quick getting started doc)

3 minutes after installation:
able to use it;
like the "feel and look";
able to see benefits quickly.

My specific request:
Do you have a son or daughter or neighbor who's going to start college this fall? If so, ask him/her to try out Knowledge NoteBook and play with it for at least 3 hours before providing feedback.

Thanks as always.

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RESPONSES

  • Posted on 6/26/2010 at 11:53 AM Accepted
    donli,

    You have some good ideas, but you're asking us to be your research provider. That's not what we do here. We're marketing folks, and we help people identify and satisfy customer needs, communicate benefits, and generally manage the marketing mix.

    What you need is a structured beta test among YOUR target audience, so you can answer the questions you're asking with reliable, projectable feedback.

    Why not engage a market research professional who can help you identify and recruit the right people, structure the test so you learn precisely what you want to know, and interpret the feedback objectively?

    That would make more sense (in my mind) than asking a bunch of marketing folks whether they would impose on graduating high school seniors in their neighborhood without payment or direct benefit of any kind. (Or do I misunderstand, and you're offering testers an incentive of $50-75 per download?)
  • Posted on 6/27/2010 at 12:10 PM Author
    mgoodman,

    Thanks for taking the time to respond. But I don't think you understand correctly what was written ("...your research provider", no, it's not).

    And stop using the term, "beta test", thousands of downloads already, reasonable estimate is at least half of them are using it.

    "direct benefit of any kind", how come you failed to understand some simple statement as stated, some college-bound diligent student would dig around to find tool to see if some would help him/her with upcoming college education... that's where/how the notion of relaying the info to your son/daughter/neighbor is about.

    It looks like the value of MP forum has run its course at least for me. Thanks, no thanks.

  • Posted on 6/27/2010 at 5:12 PM Author
    Karen,

    You TOTALLY missed the point. If I knew lots of good candidates would I have wasted my time to write and post it to MP? Secondly, this sort of thing is better off to not get money involved which removes objectivity.
  • Posted by Jay Hamilton-Roth on 6/29/2010 at 8:58 PM Accepted
    Donii - Since the download is only a trial, why not post your request on Craigslist or other college forums? In fact, why not make the download/trial something a bit more - ask people for feedback after running it for X hours during the trial, and great feedback is rewarded with a free unlock.
  • Posted on 6/29/2010 at 9:10 PM Author
    All my postings to Craigslist have been blocked criminals are in action. college forums? I'll keep looking for it. Thanks.
  • Posted on 7/3/2010 at 10:58 AM Author
    It was,
    "All my postings to Craigslist have been blocked, criminals are in action. college forums? I'll keep looking for it. Thanks.
    "

    MP, feel free to close it.
  • Posted on 7/4/2010 at 11:19 AM Author
    mb: thank you for your time.
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