Question

Topic: Advertising/PR

Ad Agency Fee Allocation In Marketing Budget

Posted by Anonymous on 7/12/2010 at 12:25 PM ET 125 Points
What percentage of my overal marketing budget should be allocated to an advertising agency? This would not include any media commission, just creative and strategic services.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 7/12/2010 at 8:56 PM Accepted
    It depends on what you expect of the agency and what your marketing objective is. There is no single answer to the question. And it's probably a smaller percentage if you have a gigantic budget than if you have a tiny one.

    Also smaller if you're a going business doing reasonably well than if you are a start-up and need a lot of positioning and marketing planning work.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)