Question

Topic: Career/Training

Expand Market In India?

Posted by Anonymous on 7/24/2010 at 3:34 PM ET 1125 Points
Does any company abroad planning to expand in India, I may help them to set their steps in.

So suggest me how to approach those expanding businesses?
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RESPONSES

  • Posted by SRyan ;] on 7/24/2010 at 4:02 PM Accepted
    Hi, everyone! I met Pranjal on Facebook recently. I don't know him personally, but from our brief interactions he seems like a smart young guy who is eager to put his freshly earned degree to work. (Check out his profile.)

    I suggested that he visit KHE to see if any of you could offer advice on how he might find companies that want to do business in India. Pranjal might be a great addition to a team that's in need of local knowledge.

    On Monday I'll ask MarketingProfs to "donate" some of my KHE points to this question to encourage some thoughtful responses. I know that many of us here participate for the intrinsic reward of helping others, but earning points doesn't hurt! :)

    Pranjal: Keep this question open for 2 to 3 days at least. You won't get many responses during the weekend, so be patient!

    Thanks, all...

    Shelley
  • Posted by Gary Bloomer on 7/24/2010 at 8:16 PM Accepted
    Dear pranjal155,

    Will you be working as an independent consultant? Or as a salaried employee of the companies looking to set up shop in India?

    As the man with local knowledge, so to speak, I imagine your job would be to offer companies inside information—to, in effect, be their eyes, nose, gut feeling, and ears, all rolled into one.

    If you're on a retainer for a US-based bio-tech company, your role might be to help secure appropriate permits, details, contracts, incentives, and worker relations as well as using your marketing and business background to ensure that everything goes swimmingly for your clients stateside.

    Therefore, your best plan might be to offer peace of mind planning services: to become a marketing Mr. Fixit. This puts you under a good deal of pressure, but it also, once you pull it off successfully, puts you in the spotlight for future endeavors.

    One thing to consider might be a range of increasingly comprehensive plans that you can offer to prospective outsource seekers: for this much per month, company X would get this, this, and this. For an additional fee, they'd get all of the previous package AND more, and so on. The more you offer in terms of services, the more your clients would pay. But the downside her is that the more you offer, the more you'll have to deliver.

    This means sourcing your package offers and putting most things in place AHEAD of time, which also means you becoming something of a mind reader.

    I hope this helps.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA
  • Posted on 7/25/2010 at 12:25 AM Author
    I would like to thank Shelly Ryan for her support and Gary Bloomer for keeping his point of view.


    Dear Gary,

    I have aligned my self with Industry through out my studies and tried to implement my suggestions successfully during my intern-ships at various places.

    During my Bachelors I started my first step as a professional gaining consumer behaviour knowledge with Mc Donald's as a part of start up team in Indore,India. I had worked with HDFC standard life in B2C and B2B sales managing portfolio and giving financial suggestions to my clients.

    Over all my role as a Student Coordinator at Amity University, India was to maintain Student and Industry Interaction. Thus have created various contacts through out industry and in many verticals.

    I wanted to be the initiator of any new business arriving in India, so that I may grow with the business putting in my 100% effort and skill set enthusiastically starting with a small start-up team to rapid action force creating and launching products across the world.

    Thus, I would like to be full time consultant or a permanent employee of the company, growth does matters for me and as well as for business.

    "When there is strategy there is no pressure",always keeping one self dynamic to have plan A,B and C for any action would never fail, because if plan A fail Plan B back it up and there is plan C always under your Sleeves.

    But there is a very thin line of confidence and over confidence, the point where all your strategies fail and still you assure success you will fall, thus defining success through strategy will give a business growth.

    I have Pursued my Bachelors in Biotech, Pharmaceutical chemistry and computer. Will add-on to my domain knowledge of working of particular industry, supply chain and operational issues.

    Hope I have answered all your queries, do let me know for any further questions.

    Thanks and Regards
    Pranjal Karpe
    Amity International Business School, India
    https://in.linkedin.com/in/pranjalkarpe
  • Posted by Jay Hamilton-Roth on 7/28/2010 at 11:34 PM Accepted
    Instead of trying to be the #1 contact person for all new business in India, focus on a specific niche, whether that be an industry, a target market, material science, etc. By developing your niche deeply, you'll show your value quickly - introductions, opportunities, and networking.
  • Posted on 7/29/2010 at 12:20 AM Author
    Thank you very much every one who participated in this query. I was actually looking for capital from companies abroad to invest in India and

    There are a few project proposal I have created for 3 area of my interest.

    1. Bottom of pyramid model of CK Prahlad-Investment banking.

    2. salad bars and retail chain-Corporate Network and daily services.

    3. Raw material and stage processing plant- pharmaceutical industry.

    these models can be replicated in various other industry because these are made open source for multiple use.

    I am ready with operational data as well as cost centres incurred as they were area of focus during my studies..

    Definitely I would like to implement these ideas in near future where it will generate value for my company and more important for my society.

    I am closing this question accepting all your suggestion and would appreciate your participation in future question.

    you can add me on linked in as well as feel free to contact me through phone or email for furtther query as undersigned.



    --
    Thanks and Regards,
    Pranjal Karpe
    Amity International Business School,India
    Email: Pranjal155@gmail.com
    Linkedin: https://in.linkedin.com/in/pranjalkarpe
    Mobile : +91 9716559173







  • Posted by SRyan ;] on 7/29/2010 at 11:46 AM Member
    Pranjal, put your contact info on your Profile page. To stick with community guidelines here, the forum moderator usually deletes it from the postings.
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